President, Lever Interactive. Results-driven, multi-channel marketing professional with 10+ years experience managing successful online and offline marketing campaigns (client and agency side).
Contact Chris here.
PROFESSIONAL EXPERIENCE
DIRECTOR, GROUP ACCOUNTS
June 2005 – June 2006
Resolution Media (Omnicom
Group), Interactive Marketing Agency
Supervise multiple search engine marketing campaigns for Fortune
500 clients including Bank of America, Discovery Channel, Lowe’s, XM
Radio, Armani. Lead team of 6 search engine marketing professionals in
the execution and analysis of search marketing efforts including paid search,
SEO, shopping comparison, feed-based online marketing and other channels. Develop
fully-integrated search engine marketing strategies including keyword selection,
keyword categorization, creative writing and testing, bid strategies, landing
page selection/optimization and channel optimization. Provide clients with
qualitative and quantitative analysis on campaign performance on a weekly/monthly
basis. Work closely with other agencies for integration of search and
non-search marketing efforts. Worked closely with analytics and reporting team
to develop standardized reporting systems. Developed standardized project
plan and campaign launch processes for new client launches. Serve as
paid search and SEO subject matter expert for prospecting and client education
efforts.
EMARKETING MANAGER
June 2004 – June 2005
ORBITZ, Online Travel
Site
Managed and supported various online marketing activities
for leading online travel site including paid search campaigns, paid inclusion,
contextual and behavioral marketing platforms, shopping comparison sites, travel
related affiliates and pop-up/pop-under campaigns. Optimized campaigns
daily/weekly in line with spend/revenue goals. Managed team of emarketing
analysts and provided reporting and analysis of each campaign. Secured
profitable advertising inventory through test and refine measures. Served as
liaison between advertising partners and internal resources to enhance marketing
capabilities and resolve technical issues. Developed and implemented site-wide
SEO strategies including on- and off-page revisions. Performed current
and new page analysis, managed all SEO-based projects and provided continual
education for technical, product and marketing staff.
DIRECTOR OF INTERNET MARKETING
June 2002 – March 2004
Marketing Partner Interactive (MPI), Interactive
Marketing Agency
Operational oversight and supervision of search marketing
team. Provision of Internet-related marketing services, including search
engine optimization (SEO), pay-per-click management, optimized web design,
and affiliate/partner marketing management. Responsible for development and
implementation of all sales and marketing activities, and creation of sales
and marketing materials. Oversight of direct research and development teams
for new products and services. Led business development and lead generation
efforts and vendor relationships.
DIRECTOR OF MARKETING February 1999 – June 2002
DoubleClick, Inc.
(CSC Advanced Database Solutions), Database Marketing
Service Bureau
Planned and executed marketing and acquisition initiatives. Responsible
for annual marketing budget. Managed marketing staff in executing multiple
project strategies. Created a marketing expense tracking system now utilized
enterprise-wide for budget management. Responsible for oversight of internal
and external communications. Collaborated with Research & Development on
evaluation and launch of new products and services. Successfully supervised
a corporate re-branding and market positioning shift, and managed competitive
analysis and retention efforts. Completed Balanced Scorecard training.
SENIOR ACCOUNT MANAGER
April 1996 – February 1999
Tynan Marketing, Inc., Full-service Advertising
Agency
Responsible for vendor interaction and services, including
advertising, direct mail and coordinated client marketing projects. Maintained
internet page design. Created company’s first media contact database.
Substantial experience as a project manager.
Increased account project billing by 23%, and increased account
profitability by 14% over two years. Received a Chicago Sun Times Eagle
Award for Financial Advertising. Decreased accounts receivables payment
time by 14 days. Promoted from Office Manager/Assistant Account Manager
to Account Manager within six months of hire.
EDUCATION
BACHELORS OF ARTS IN COMMUNICATIONS 1995
Western Illinois University
Concentration in Public Communication/Human Relations.
Double minor in English and Sociology
COMPUTER SKILLS