Chris Gilmartin

President, Lever Interactive. Results-driven, multi-channel marketing professional with 10+ years experience managing successful online and offline marketing campaigns (client and agency side).

• Extensive knowledge of search marketing and search engine optimization (SEO).
• Excellent leadership and management skills with demonstrated expertise in traditional, direct and Internet marketing.
• Proven track record of increasing return-on-investment while decreasing overall marketing expense.
• Proficient in advanced marketing technologies and practices designed for campaign management, analysis and improvement.
• Key relationship manager with major online advertisers including Google, Yahoo (Overture), MSN, NexTag, Comet, FastClick, SideStep, Exact Advertising, HotBar and others.

Contact Chris here.

PROFESSIONAL EXPERIENCE 
DIRECTOR, GROUP ACCOUNTS
June 2005 – June 2006
Resolution Media (Omnicom Group), Interactive Marketing Agency 

Supervise multiple search engine marketing campaigns for Fortune 500 clients including Bank of America, Discovery Channel, Lowe’s, XM Radio, Armani. Lead team of 6 search engine marketing professionals in the execution and analysis of search marketing efforts including paid search, SEO, shopping comparison, feed-based online marketing and other channels. Develop fully-integrated search engine marketing strategies including keyword selection, keyword categorization, creative writing and testing, bid strategies, landing page selection/optimization and channel optimization. Provide clients with qualitative and quantitative analysis on campaign performance on a weekly/monthly basis.  Work closely with other agencies for integration of search and non-search marketing efforts. Worked closely with analytics and reporting team to develop standardized reporting systems.  Developed standardized project plan and campaign launch processes for new client launches.  Serve as paid search and SEO subject matter expert for prospecting and client education efforts. 

• Oversight and management of $25+ million in combined client budgets to specific ROI goals.
• Exceeded financial client’s acquisition volume by 118%, while reducing cost per lead by 58%.
• Reduced cost per acquisition by 64% for a major media company within 30 days of campaign management.
• Led development of SEO services offering, resulting in 10% increase of bottom-line revenue.
• Produced an average quarter-over-quarter client gross profit growth of 19% in 2005 & 2006.
• Exceeded yearly company revenue forecast by 22% in 2005.
• Manage team to consistently surpass lead and acquisition goals for Finance, Retail and Entertainment vertical markets.

EMARKETING MANAGER
June 2004 – June 2005
ORBITZ, Online Travel Site 

Managed and supported various online marketing activities for leading online travel site including paid search campaigns, paid inclusion, contextual and behavioral marketing platforms, shopping comparison sites, travel related affiliates and pop-up/pop-under campaigns.  Optimized campaigns daily/weekly in line with spend/revenue goals.  Managed team of emarketing analysts and provided reporting and analysis of each campaign.  Secured profitable advertising inventory through test and refine measures. Served as liaison between advertising partners and internal resources to enhance marketing capabilities and resolve technical issues. Developed and implemented site-wide SEO strategies including on- and off-page revisions.  Performed current and new page analysis, managed all SEO-based projects and provided continual education for technical, product and marketing staff. 

• Responsible for planning and managing $30+ million dollar online advertising budget in competitive field.
• Optimized shopping comparison campaigns, reducing cost-per-transaction by 51%.
• Led conversion improvement initiative by employing dynamic banner solution to provide real-time hotel rates.
• Implemented various SEO initiatives resulting in a 128% increase in natural search transactions within 4 months.
• Negotiated ad serving contract resulting in 50% reduction in cost, netting a $500,000+ savings.
• Directed design team to create site-themed advertising creative that improved conversion rate 30%.
• Championed development of first major travel site RSS feed, driving a significant number of cost-free transactions.

DIRECTOR OF INTERNET MARKETING
June 2002 – March 2004
Marketing Partner Interactive (MPI), Interactive Marketing Agency  

Operational oversight and supervision of search marketing team.  Provision of Internet-related marketing services, including search engine optimization (SEO), pay-per-click management, optimized web design, and affiliate/partner marketing management. Responsible for development and implementation of all sales and marketing activities, and creation of sales and marketing materials. Oversight of direct research and development teams for new products and services.  Led business development and lead generation efforts and vendor relationships. 

• Increased clients’ Internet traffic ROI by 39%, generating a 17% increase in web sales.
• Developed and provided lifetime value (LTV) measurement tools for clients based on web acquisition rates, providing data-driven acquisition cost budgeting.
• Developed industry specific, Internet based lead generation program resulting in a 40% increase in conversion rates and a 20% increase in retention rates.
• Developed proprietary training program for search engine optimization and paid search listings reducing employee training time by 50%.
• Developed and implemented an automated proposal response system which increased proposal response capacity by 75% and reduced proposal response time by 35%.
• Generated 45% of all new business in 2003.  
  

DIRECTOR OF MARKETING February 1999 – June 2002
DoubleClick, Inc.   (CSC Advanced Database Solutions), Database Marketing Service Bureau  

Planned and executed marketing and acquisition initiatives.  Responsible for annual marketing budget. Managed marketing staff in executing multiple project strategies. Created a marketing expense tracking system now utilized enterprise-wide for budget management.  Responsible for oversight of internal and external communications. Collaborated with Research & Development on evaluation and launch of new products and services.  Successfully supervised a corporate re-branding and market positioning shift, and managed competitive analysis and retention efforts. Completed Balanced Scorecard training. 

• Increased sales tracked to marketing initiatives by 17% in 2000, 8% in 2001, and 12% in 2002.
• Developed marketing initiatives tracking system that allowed for accurate marketing budget measurement and ROI.
• Created first online marketing library allowing for electronic distribution of collateral, pricing and sales tools.
• Developed a template-based proposal creation and management system, creating a significant reduction in request-for-proposal (RFP) response time.
• Developed customer satisfaction survey rating and tracking system reducing customer attrition rates and increasing response time to customer issue resolution.
• Named to the select Transition Team, successfully bringing $5 million of outsourced production in-house.  

SENIOR ACCOUNT MANAGER
April 1996 – February 1999
Tynan Marketing, Inc., Full-service Advertising Agency   

Responsible for vendor interaction and services, including advertising, direct mail and coordinated client marketing projects.  Maintained internet page design. Created company’s first media contact database. Substantial experience as a project manager. 

Increased account project billing by 23%, and increased account profitability by 14% over two years.  Received a Chicago Sun Times Eagle Award for Financial Advertising.  Decreased accounts receivables payment time by 14 days.  Promoted from Office Manager/Assistant Account Manager to Account Manager within six months of hire. 

EDUCATION 

      BACHELORS OF ARTS IN COMMUNICATIONS 1995

 Western Illinois University
Concentration in Public Communication/Human Relations.
Double minor in English and Sociology 

COMPUTER SKILLS  

• Atlas OnePoint (GoToast)
• Certified Google Adwords Professional
• Google Analytics (Urchin)
• HTML
• Macromedia Dreamweaver
• Macromedia Fireworks
• MS Word, Excel, PowerPoint
• MS Project
• Omniture
• Salesforce.com
• WebPosition Gold
• WebTrends
• Wordtracker
• Yahoo DTC (Overture)