Chris Gilmartin

President, Lever Interactive. Results-driven, multi-channel marketing professional with 10+ years experience managing successful online and offline marketing campaigns (client and agency side).

Contact Chris here.

June 2005 – June 2006
Resolution Media (Omnicom Group), Interactive Marketing Agency 

Supervise multiple search engine marketing campaigns for Fortune 500 clients including Bank of America, Discovery Channel, Lowe’s, XM Radio, Armani. Lead team of 6 search engine marketing professionals in the execution and analysis of search marketing efforts including paid search, SEO, shopping comparison, feed-based online marketing and other channels. Develop fully-integrated search engine marketing strategies including keyword selection, keyword categorization, creative writing and testing, bid strategies, landing page selection/optimization and channel optimization. Provide clients with qualitative and quantitative analysis on campaign performance on a weekly/monthly basis.  Work closely with other agencies for integration of search and non-search marketing efforts. Worked closely with analytics and reporting team to develop standardized reporting systems.  Developed standardized project plan and campaign launch processes for new client launches.  Serve as paid search and SEO subject matter expert for prospecting and client education efforts. 

June 2004 – June 2005
ORBITZ, Online Travel Site 

Managed and supported various online marketing activities for leading online travel site including paid search campaigns, paid inclusion, contextual and behavioral marketing platforms, shopping comparison sites, travel related affiliates and pop-up/pop-under campaigns.  Optimized campaigns daily/weekly in line with spend/revenue goals.  Managed team of emarketing analysts and provided reporting and analysis of each campaign.  Secured profitable advertising inventory through test and refine measures. Served as liaison between advertising partners and internal resources to enhance marketing capabilities and resolve technical issues. Developed and implemented site-wide SEO strategies including on- and off-page revisions.  Performed current and new page analysis, managed all SEO-based projects and provided continual education for technical, product and marketing staff. 

June 2002 – March 2004
Marketing Partner Interactive (MPI), Interactive Marketing Agency  

Operational oversight and supervision of search marketing team.  Provision of Internet-related marketing services, including search engine optimization (SEO), pay-per-click management, optimized web design, and affiliate/partner marketing management. Responsible for development and implementation of all sales and marketing activities, and creation of sales and marketing materials. Oversight of direct research and development teams for new products and services.  Led business development and lead generation efforts and vendor relationships. 

DIRECTOR OF MARKETING February 1999 – June 2002
DoubleClick, Inc.   (CSC Advanced Database Solutions), Database Marketing Service Bureau  

Planned and executed marketing and acquisition initiatives.  Responsible for annual marketing budget. Managed marketing staff in executing multiple project strategies. Created a marketing expense tracking system now utilized enterprise-wide for budget management.  Responsible for oversight of internal and external communications. Collaborated with Research & Development on evaluation and launch of new products and services.  Successfully supervised a corporate re-branding and market positioning shift, and managed competitive analysis and retention efforts. Completed Balanced Scorecard training. 

April 1996 – February 1999
Tynan Marketing, Inc., Full-service Advertising Agency   

Responsible for vendor interaction and services, including advertising, direct mail and coordinated client marketing projects.  Maintained internet page design. Created company’s first media contact database. Substantial experience as a project manager. 

Increased account project billing by 23%, and increased account profitability by 14% over two years.  Received a Chicago Sun Times Eagle Award for Financial Advertising.  Decreased accounts receivables payment time by 14 days.  Promoted from Office Manager/Assistant Account Manager to Account Manager within six months of hire. 



 Western Illinois University
Concentration in Public Communication/Human Relations.
Double minor in English and Sociology